The trials of titles

This is a shortened version of a longer post credited below, and highlights the main points for the escort market should consider, the full article can be read from the link at the bottom of this post.

OK here we go..

Google (and most other search engines) don’t currently have specific character limits

Since they are based on pixel count, and even pixel count can vary depending on device. Generally, the pixel count is 600 pixels. If you keep your title length under 60 characters, your full title should display properly approximately 90% of the time.

Keywords included in your title tags after the cutoff point still count towards rankings.

This has been tested many times. While you should generally aim to keep your titles under the maximum length to encourage click through, and most experts agree that keywords included closer to the beginning of the title have a stronger influence, keywords included after the cutoff point are still factored into rankings, far more than virtually anything else on the page. This is not a license to stuff your title full of keywords, however, which could get you penalized or algorithmically demoted.

Your title tag doesn’t necessarily need to include your brand or working name name, and certainly shouldn’t start with it on every page.

Your homepage should almost certainly include your brand/working name, but even then it should rarely be the only piece of information in the tag. Including your name at the end of every title tag on your site is a widely employed practice and certainly will not hurt you, but it is not strictly necessary if your goal is to rank for your own name, except on your homepage. Generally, the best way to include your name is at the end, separated from the main title by a pipe “|” symbol to act as a separator.

Google does not always display the title tag exactly as you intended.

In some cases Google may modify the title. If so, this is often to adjust a long title to include the keywords that the user was searching for. This isn’t always a bad thing, but under some circumstances it may result in awkward looking titles. If this is the case, generally the easiest way to solve the problem is to shorten the title.

External Link

Link to the full article