Think about the words that a visitor might search for to find a piece of your content. Users who know a lot about escorting might use different keywords in their search queries than someone who is new to the topic. For example searching for a specific service, while someone new to the scene might use a more general query like (blonde escorts in your location). Try to focus on you and your services and what makes you unique.
Highlight key points with either bold or italic formatting, this provides a visual signal to both your potential client and the search engines that this text has a prominence.
Write easy-to-read text
Clients enjoy content that is well written and easy to follow. Avoid:
- writing sloppy text with many spelling and grammatical mistakes
- embedding text in images for textual content - users may want to copy and paste the text and search engines can't read it
Stay organized around the topic
It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Avoid:
- dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation
Create fresh, unique content
New content will not only keep your existing visitor base coming back, but also bring in new visitors. This is one of the key arguments for having a regularly updated blog/news section on your site