The truth can indeed hurt but we do try and tell it to clients, even when we know it's not what they really want to hear, the alternative can and probably will in the long term be worse. Let me give you some examples.
You pay for advertising yes? Well even if you don’t, and you really probably should every business has costs, your website maybe, and certainly your time, which probably is the most precious of all. Believe me it seeps away very quickly.