Ok it may seem obvious but trust is a key factor in any escort client relationship, be it a single meeting or a more regular liaison with a long time client. Your web site can play a key role here, especially in making sure you give the right signals to your sites visitors.
If the reader does not feel they can trust you, they are unlikely to make a booking. This feeling is a very abstract thing and can be based on many differing factors, such as does your site look "professional", a good design, correct spelling, up to date etc
But also there is a subliminal factor here, the use of correct signals in the text will go a long way to reassure people.
Clients need to feel reassured, tell them you can trust you with their privacy, their secrets, their desires, their body parts, their kinks or anything else. When you tell people that you’ll protect their privacy and respect their privacy they are more likely to trust you and book you.
Quality, trust, respect, people need to know and feel they are and will be treated right, and that as much as anything physical is what they are looking for. You probably invested in professional pictures, a good website advertising etc. Now make sure you give the same attention to your words, they actually say more about you than the rest combined.